Dan Ariely: How to Go from Victim to Victor

The explosion comes from out of nowhere. Flames surround me.

I can’t see through the glowing white light of burning magnesium. Instinctively, I back away from the flames. Smoke permeates the room and although I can hardly see, I know my T-shirt is on fire.

As if in a dream, I use my hands to put it out. Time slows down. I am thinking what to do next. Someone calls from the other side of the room and tries to guide me toward an exit.

Realizing I am trapped, the flames bursting between the door and me, I run through the fire in order to escape.


This is Dan Ariely’s story of how he sustained horrific burns. Faced with years of rehabilitation and suffering unimaginable pain, Dan started his journey of exploring the power of the mind. In particular, he wanted to find out what influences our behavior. Dan Ariely is now the James B.Duke Professor of Psychology and Behavioral Economics at Duke University.

Watch the inspiring interview below that Jonathan Fields make with Dan Ariely in his new Goodlife Project. (If you’re reading this by email, click here to watch the video).

What do you think about this video? (Please respond in the comments).

Here are two thought-provoking books by Dan Ariely:

About the author

Mary Jaksch

Mary is passionate about helping people create a happy, purposeful, and fulfilling life. She is the founder of GoodlifeZEN and also the brains behind WritetoDone.com, one of the biggest blogs for writers on the Net. Mary is also a Zen Master, a mother, and a 5th Degree Black Belt.


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