The explosion comes from out of nowhere. Flames surround me.
I can’t see through the glowing white light of burning magnesium. Instinctively, I back away from the ﬂames. Smoke permeates the room and although I can hardly see, I know my T-shirt is on ﬁre.
As if in a dream, I use my hands to put it out. Time slows down. I am thinking what to do next. Someone calls from the other side of the room and tries to guide me toward an exit.
Realizing I am trapped, the ﬂames bursting between the door and me, I run through the ﬁre in order to escape.
This is Dan Ariely’s story of how he sustained horrific burns. Faced with years of rehabilitation and suffering unimaginable pain, Dan started his journey of exploring the power of the mind. In particular, he wanted to find out what influences our behavior. Dan Ariely is now the James B.Duke Professor of Psychology and Behavioral Economics at Duke University.
What do you think about this video? (Please respond in the comments).
Here are two thought-provoking books by Dan Ariely: